Our Blog
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Cookieless Strategies for Different Industries: Pharma, E‑Commerce and Media
What “Cookieless” Means in Practice Third‑party cookies are being phased out across major browsers, though with different approaches. Safari and Firefox have already implemented significant restrictions on third-party cookies. Google initially planned to remove third-party cookies from Chrome entirely, but in July 2024 announced a shift in strategy—instead of eliminating them completely, Chrome will introduce
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Client-Side vs Server-Side Tagging: What’s the Difference?
You’ve been using Google Tag Manager for years, right? You’ve got client-side tags firing like a charm — clicks, scrolls, purchases — all wrapped in a neat dataLayer. But now you’re hearing the buzz. People dropping phrases like server side analytics, data accuracy, ad blockers, and of course, “GA4 needs it eventually.” And you’re like…
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How to check if your GTM is working properly?
Let me paint you a picture. You’re sipping your coffee, checking yesterday’s traffic spike in Google Analytics, thinking “that campaign really popped!” Then a colleague casually asks,“Hey, did you verify if GTM is still firing on all pages after the site update?” Boom. You freeze mid-sip. Because let’s be honest — unless you’re one of