Track What Matters, Not Everything
We help startups and growing businesses set up analytics that answer real questions — without the complexity of enterprise tools or the guesswork of DIY setups.
What We Do
End-to-end analytics services for businesses that want clarity, not complexity.
GA4 Setup & Events
We configure Google Analytics 4 from scratch or audit your existing setup. Custom events, ecommerce tracking, conversion goals — built to answer your specific questions.
GTM & Server-Side Tagging
From tag structure to server-side tracking — we build solid, scalable GTM setups that avoid duplicate events, improve accuracy, and respect user privacy.
Tool Selection & Integrations
We connect your analytics with CRM systems, ad platforms, and third-party tools. Need help choosing between GA4, Umami, or Plausible? We’ll find the right fit.
Latest from the Blog
Practical guides and insights on web analytics, tracking, and data quality.
Tracking Setup
Event Tracking Basics: What Is Event Tracking and How to Track Events
Learn the fundamentals of event tracking — what it is, why it matters, and how to implement it in GA4 and GTM.
Analytics Integrations
Umami Analytics: Privacy-First Open-Source Analytics
A deep dive into Umami — the privacy-focused, self-hosted alternative to Google Analytics.
Tracking Setup
How to Add the GA4 Tracking Code to Your Website
Step-by-step guide to installing Google Analytics 4 on any website — with or without GTM.
Why Work With Us
Simple beats complex
Most businesses don’t need enterprise-grade analytics. They need clear answers to specific questions. We build setups that are easy to understand, maintain, and actually use.
Accuracy over volume
Collecting more data doesn’t mean better insights. We focus on tracking fewer things correctly rather than everything poorly. Clean data leads to confident decisions.
Privacy is practical
Respecting user privacy isn’t just ethical — it’s good business. Cookie-less tracking, first-party data, and transparent measurement build trust and often perform better.
Ready to Get Your Tracking Right?
Whether you need a quick audit or a full implementation, we’re happy to chat about your analytics challenges.