Our Blog
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Server-Side Tagging: What It Is, Why It Matters, and How to Get Started
Every tag you add to your website runs in the visitor’s browser. More tags mean more JavaScript, slower pages, and data vulnerable to ad blockers. That was acceptable when browsers were permissive and users didn’t block trackers. Today, it’s a liability. Server-side tagging changes this equation. Instead of firing tags in the browser, you send
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GA4 Spam Traffic: How to Detect, Filter, and Block Bot Noise
Open your GA4 reports and something looks off. Sessions spiked overnight, but conversions stayed flat. Engagement time dropped to zero for hundreds of visits. You’re looking at spam traffic — and in GA4, it’s harder to filter than it ever was in Universal Analytics. The problem isn’t just annoying numbers. Spam traffic corrupts your data,
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Event Tracking Basics: What Is Event Tracking and How to Track Events
Open any analytics dashboard and you’ll probably see the same classics: visitors, sessions, pageviews. Nice graphs, big numbers… but they don’t tell you what people actually did on your site. Did they read anything, play a video, try your product, almost convert, or just bounce? In modern analytics, an event is simply a user action
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Umami Analytics: Privacy-First Open-Source Analytics You Can Self-Host
Introduction: Why Umami Analytics Stands Out Privacy-focused analytics platforms have become a necessity, not a luxury. Google Analytics feels bloated, intrusive, and increasingly risky from a compliance perspective. Website owners want simplicity, speed, and control—and Umami delivers exactly that. Built by three brothers who were frustrated with existing analytics tools, Umami combines open-source transparency with a user-friendly
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How to Track Organic Keywords in GA4
When you open Google Analytics 4 hoping to see which search terms drive traffic to your website, you hit a wall. Instead of actual keywords, you see “(not provided)” or “(not set)” in your reports. Frustrating, right? Here’s the reality: Google stopped sharing organic keyword data with Analytics back in 2013 for “privacy reasons.” But
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How to Add the GA4 Tracking Code to Your Website: An Easy Guide
New to Google Analytics 4? This step-by-step tutorial shows two simple ways to add Google Analytics to website pages: (A) paste the GA4 tracking code manually, or (B) connect through popular platforms (WordPress, Shopify, Wix, Squarespace). I’ll also show you exactly where to add Google Analytics code, what to screenshot, and how to confirm data
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Why Your Website May Need Analytics Even if You’re Not a Techie
You don’t need to be “a data person” to get value from website analytics. If you can read a speedometer or check your phone battery, you already understand the point: a few simple numbers help you decide what to do next. This article keeps things non-technical and shows exactly how basic analytics can answer everyday
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Do You Need Analytics at All? When It Makes Sense to Go Without
Not every project needs dashboards, tags, and a weekly KPI review. For some teams, analytics is overhead that slows learning, drains attention, and adds cost. If you’re early, tiny, or validating something narrow, it can be perfectly rational to skip analytics—at least for now. Here’s a pragmatic guide to when “no analytics” (or “ultra-light analytics”)
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User Flow Analysis: Mapping the Hidden Journey to Conversion
Most analytics stacks show where people start and where they finish. The interesting part—the behavior between those points—is where money leaks out or gets made. User flow analysis turns scattered clicks into a narrative: who moved, where, in what order, and why they stalled. Below is a practical, tool-agnostic guide to understanding flows, spotting friction,
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From Sessions to Journeys: Reading Paths Like a Pro
Stop judging users by isolated sessions. Map journeys across steps and touchpoints, then hunt for three things: segments that behave differently, bottlenecks that slow or leak value, and loops that signal confusion. Use these to find real growth opportunities—without changing your tool stack today. Sessions vs. Journeys (and why it matters) A session is a