Our Blog
-
Client-Side vs Server-Side Tagging: What’s the Difference?
You’ve been using Google Tag Manager for years, right? You’ve got client-side tags firing like a charm — clicks, scrolls, purchases — all wrapped in a neat dataLayer. But now you’re hearing the buzz. People dropping phrases like server side analytics, data accuracy, ad blockers, and of course, “GA4 needs it eventually.” And you’re like……
-
How to check if your GTM is working properly?
Let me paint you a picture. You’re sipping your coffee, checking yesterday’s traffic spike in Google Analytics, thinking “that campaign really popped!” Then a colleague casually asks,“Hey, did you verify if GTM is still firing on all pages after the site update?” Boom. You freeze mid-sip. Because let’s be honest — unless you’re one of…