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GA4 Measurement Plan Generator

Turn a business type into a complete GA4 measurement plan — objectives, KPIs, an event map, custom dimensions, and copy-paste gtag / dataLayer snippets. Built on Google's recommended events. Free, no signup.

Most teams bolt events onto GA4 with no plan, then drown in data nobody uses. A measurement plan works backwards: pick objectives, define the KPIs that prove them, then track only the events those KPIs need. Choose your setup on the left — the full plan builds on the right.