We Help Businesses Track What Actually Matters
SetupAnalytics is a small team of analytics specialists who believe data should answer real questions — not create dashboards nobody reads. We help startups, SMBs, and growing companies build measurement systems that drive decisions.
What We Believe
Simple beats complex
Most businesses don’t need enterprise-grade analytics. They need clear answers to specific questions. We build setups that are easy to understand, maintain, and actually use.
Accuracy over volume
Collecting more data doesn’t mean better insights. We focus on tracking fewer things correctly rather than everything poorly. Clean data leads to confident decisions.
Privacy is practical
Respecting user privacy isn’t just ethical — it’s good business. Cookie-less tracking, first-party data, and transparent measurement build trust and often perform better.
Meet the Team
Three specialists, each focused on what they do best. We also collaborate with trusted developers and data engineers when needed.
Alex Morgan
Web Analytics Engineer
8+ years optimizing tracking accuracy and data quality. Alex specializes in troubleshooting analytics issues and fixing data discrepancies that others miss.
“Clean data is the foundation of every good decision.”
Dmitry Novak
Tagging & Integration Specialist
Focused on GTM implementation, server-side tracking, and event configuration. Dmitry builds scalable tracking architectures that work reliably across platforms.
“Getting the foundations right saves months of cleanup later.”
Sophie Lee
Client Success & Strategy
Helps businesses choose and integrate the right analytics tools. Sophie connects technical decisions to business outcomes and builds measurement strategies that work.
“The right tool answers your questions, not the one with the most features.”
What We Do
End-to-end analytics services for businesses that want clarity, not complexity.
Analytics Setup & Event Tracking
We configure Google Analytics 4 from scratch or audit your existing setup. Custom events, ecommerce tracking, conversion goals — built to answer your specific questions.
Led by: Alex Morgan
GTM & Server-Side Tagging
From tag structure to server-side tracking — we build solid, scalable GTM setups that avoid duplicate events, improve accuracy, and respect user privacy.
Led by: Dmitry Novak
Integrations & Tool Selection
We connect your analytics with CRM systems, ad platforms, and third-party tools. Need help choosing between GA4, Umami, or Plausible? We’ll find the right fit.
Led by: Sophie Lee
How We Work
01
Discovery
We start by understanding your business goals and current setup. What questions do you need answered? What’s working? What’s broken?
02
Implementation
We build your tracking setup with clear documentation. No black boxes — you’ll understand exactly what’s being measured and why.
03
Validation
We test everything thoroughly before going live. Real data, real scenarios, real confidence that your numbers are accurate.
04
Handoff
You get a working setup, clear documentation, and the knowledge to maintain it. We’re here for questions, but you won’t depend on us.
Ready to Get Started?
Whether you need a quick audit or a full implementation, we’re happy to chat about your analytics challenges.